Additional Campus Affiliations
Professor Emerita, Business Administration
Research Professor, Business Administration
Recent Publications
Belk, R. W., & Otnes, C. (2024). Handbook of Qualitative Research Methods in Marketing. Yale University Press. https://doi.org/10.4337/9781035302727
Belk, R. W., & Otnes, C. (2024). Introduction. In Handbook of Qualitative Research Methods in Marketing (pp. xxiv-xxv). Yale University Press. https://doi.org/10.4337/9781035302727
Otnes, C., Maclaran, P., & Canniford, R. (2024). Collective close reading (CCR) as a method for interpreting cultural text. In Handbook of Qualitative Research Methods in Marketing (pp. 210-220). Yale University Press. https://doi.org/10.4337/9781035302727.00027
Sreekumar, A., Arias, R. A., Otnes, C. C., & Zayer, L. T. (2023). Shining the spotlight on marketplace rituals: a review and research agenda. Journal of Marketing Management, 39(13-14), 1166-1196. https://doi.org/10.1080/0267257X.2023.2211588
Matson-Barkat, S., Robert-Demontrond, P., & Otnes, C. (2022). From Plate to Place: The Role of Restaurant Servicescapes in the Development of Tourists' Place Meanings in Brittany, France. Tourism Recreation Research, 47(3), 316-331. https://doi.org/10.1080/02508281.2021.1963919