Additional Campus Affiliations
Professor Emerita, Business Administration
Research Professor, Business Administration
Recent Publications
Sreekumar, A., Arias, R. A., Otnes, C. C., & Zayer, L. T. (2023). Shining the spotlight on marketplace rituals: a review and research agenda. Journal of Marketing Management, 39(13-14), 1166-1196. https://doi.org/10.1080/0267257X.2023.2211588
Matson-Barkat, S., Robert-Demontrond, P., & Otnes, C. (2022). From Plate to Place: The Role of Restaurant Servicescapes in the Development of Tourists' Place Meanings in Brittany, France. Tourism Recreation Research, 47(3), 316-331. https://doi.org/10.1080/02508281.2021.1963919
Epp, A. M., & Otnes, C. C. (2021). High-Quality Qualitative Research: Getting Into Gear. Journal of Service Research, 24(2), 163-167. https://doi.org/10.1177/1094670520961445
Maclaran, P., & Otnes, C. C. (2020). "We'll never be royals" - or will we? Exploring Meghan Markle's impact on the british royal family brand. In Realms of Royalty: New Directions in Researching Contemporary European Monarchies (pp. 29-45). Transcript-Verlag.
Tsarenko, Y., Strizhakova, Y., & Otnes, C. C. (2019). Reclaiming the Future: Understanding Customer Forgiveness of Service Transgressions. Journal of Service Research, 22(2), 139-155. https://doi.org/10.1177/1094670518802060