Additional Campus Affiliations
Professor Emerita, Business Administration
Research Professor, Business Administration
Recent Publications
Branco-Illodo, I., Heath, T., Otnes, C., & Givi, J. (2025). Defining and Delineating Mindful Gifting: A Review and Research Agenda. Psychology and Marketing, 42(11), 3043-3056. https://doi.org/10.1002/mar.70027
Chinchanachokchai, S., Crosby, E. M., & Otnes, C. (2025). Therapeutic Agentic Benefits and Communal Service Rituals: Consumer Empowerment through a Virtual Thai Cooking Class. In Rituals, Consumption, and Marketing: A Research Companion (pp. 230-244). Taylor and Francis. https://doi.org/10.4324/9781003531357-20
Otnes, C., & Maclaran, P. (2025). Forms and Functions of Rituals in My Cousin Rachel: Comparing the Novel and Film Versions. In Rituals, Consumption, and Marketing: A Research Companion (pp. 369-383). Taylor and Francis. https://doi.org/10.4324/9781003531357-32
Otnes, C., Hoeger, L. K., & Lowrey, T. M. (2025). Leveraging Seinfeld to Understand the Norms of Failed Gift Exchange. In Rituals, Consumption, and Marketing: A Research Companion (pp. 321-333). Taylor and Francis. https://doi.org/10.4324/9781003531357-28
Otnes, C., & Lowrey, T. M. (2025). Preface. In Rituals, Consumption, and Marketing: A Research Companion (pp. xxi-xxii). Taylor and Francis.