Additional Campus Affiliations
Head, Charles H. Sandage Department of Advertising
Professor, Charles H. Sandage Department of Advertising
Professor, Institute of Communications Research
Professor, Center for Latin American and Caribbean Studies
Recent Publications
Bhalla, S., Nelson, M. R., & Spikes, M. A. (2025). Classroom contexts: Teachers talk teaching media literacy. Journal of Media Literacy Education, 17(2), 37-52. https://doi.org/10.23860/JMLE-2025-17-2-3
Liu, A. Y., Ji, A., Taneja, H., & Nelson, M. R. (2025). Stakeholder-desired audiences: Fans’ audience data imaginaries and how they shape industry data practices. Convergence, Article 13548565251366412. Advance online publication. https://doi.org/10.1177/13548565251366412
Shabalina, O., Nelson, M. R., & Wise, K. (2025). “Good Gestalt” of Image Ad Design: Exploring Screen-Ad Congruence Effects on Ad Aesthetic Appreciation and Likeability in Social Media Feeds. Journal of Current Issues and Research in Advertising. Advance online publication. https://doi.org/10.1080/10641734.2024.2441958
Shabalina, O., & Nelson, M. R. (2025). Reconsidering Ad Design Practices and Visual Aesthetics in Social Media Interactive Spaces: Toward a Conceptual Framework. Journal of Interactive Advertising, 25(2), 139-156. https://doi.org/10.1080/15252019.2025.2467064
Ahn, R. J., Nelson, M. R., Eales, L., Da Silva Cherubini, F., Simenec, T. S., Ali, A., Davis, S. L., & Ferguson, G. M. (2024). Exploring Persuasion Knowledge, Identity-Related Media Use, and Ad Skepticism of Black Immigrant and Refugee Adolescents. Journal of Current Issues and Research in Advertising, 45(2), 196-218. https://doi.org/10.1080/10641734.2023.2271937