Additional Campus Affiliations
Head, Charles H. Sandage Department of Advertising
Professor, Charles H. Sandage Department of Advertising
Professor, Institute of Communications Research
Professor, Center for Latin American and Caribbean Studies
Recent Publications
Shabalina, O., Nelson, M. R., & Wise, K. (Accepted/In press). “Good Gestalt” of Image Ad Design: Exploring Screen-Ad Congruence Effects on Ad Aesthetic Appreciation and Likeability in Social Media Feeds. Journal of Current Issues and Research in Advertising. https://doi.org/10.1080/10641734.2024.2441958
Ahn, R. J., Nelson, M. R., Eales, L., Da Silva Cherubini, F., Simenec, T. S., Ali, A., Davis, S. L., & Ferguson, G. M. (2024). Exploring Persuasion Knowledge, Identity-Related Media Use, and Ad Skepticism of Black Immigrant and Refugee Adolescents. Journal of Current Issues and Research in Advertising, 45(2), 196-218. https://doi.org/10.1080/10641734.2023.2271937
Chen, C., & Nelson, M. R. (2024). “Metaverse” Typology Based on Affordances and Psychological Processes. Journal of Interactive Advertising, 24(4), 324-343. Advance online publication. https://doi.org/10.1080/15252019.2024.2385523
Cook, K. M. L., & Nelson, M. R. (2024). Exploring the process of remote enculturation through heritage possessions: A case study of transracial international adoptees. Journal of Consumer Culture, 24(2-3), 233-251. https://doi.org/10.1177/14695405241243195
Eales, L., Banegas, J., Da Silva Cherubini, F., Ibrahim, S. A., Ahn, R. J., Nelson, M. R., Dwivedi, R., & Ferguson, G. M. (2024). Screening Parent–Adolescent Relationships, Screen Behaviors, Tridimensional Acculturation, and Health Among Black Immigrant and Refugee Adolescents During Dual Pandemics. Journal of Family Psychology, 38(5), 838-846. https://doi.org/10.1037/fam0001230