Jules Woolf is an Assistant Professor in the Recreation, Sport and Tourism Department. 

What is the focus of your current work and/or subject of your current research?
My current work explores the social influence of close others on athletes use or abstinence of performance enhancing and lifestyle drugs. In addition, I study anti-doping education and its influence of drug use prevention.

My research focuses on the management of sport and the development of human potential. The goal of my research is to advance our understanding of the ways in which sport can be a positive transformative experience that enables participants to develop their potential in a safe and healthy manner. Within this, I primarily explore the ways in which people can be influenced to use or abstain from the use of performance-enhancing drugs, substances, and methods. The outcome of my research has implications for sport policy and program design and implementation. As I am interested in the development of human potential, I also critically examine sport development policies and practices, while challenging the assumptions that pervade sport, so that sport can be better designed and placed to deliver on its promise as a true benefit to society.

What classes do you teach? What are some of the topics of those classes?
RST 519 Strategic Management in RST - this class focuses on the complexity of strategic management and the challenges of having sustainable success in the RST industry. Students learn the conceptual skills needed to understand how organizations operate, and develop strategic plans that account for organizational strengths and weaknesses while taking advantage or external opportunities and mitigating external threats. Som topics that are covered include Stakeholder Analysis, Strategic Direction, and International and Global Strategies.

RST 301 Sport Brand Management - in this class students learn how to create, build, manage, maintain, and measure brands and brand equity.

Do you have any recent awards, honors, or publications that you would like to highlight?
My most recent work that I would want to highlight is currently under review.

What is a book (academic or non-academic, in or outside your field) that you think should be more widely read?
Zen and the art of motorcycle maintenance